What Affiliate Marketing is and how it works
If you are looking for a way to work on line but have no idea where to start Affiliate Marketing is just one option and it is easier today than ever to get going
What is Affiliate marketing?
Here I will explain what it is, how it all works and list some advantages and some draw backs.
O. K so here we go…..simply, Affiliate marketing is about you as an affiliate (also known as the publisher) promoting merchants goods or services and sending traffic to their site to initiate a sale.
You’ve got to love those cookies
A cookie is technology that stores information and is used with a web browser for things such as login or registration information, shopping carts and user preferences.
In affiliate marketing cookies are used to remember and manage your links.
Cookies can also remember times and dates. On some affiliate programs you will have a time scale for the visitor to buy the product. For example your visitor may click to the product but not buy straight away. They may then return a few days later, make the purchase and you will still get your commission. Beware however this is not the case for all affiliate programs. Always check and make sure you are aware of the policies for each individual merchant.
The explanation and concept is easy right? But making money from it and earning a passive income is a little more tricky.
Don’t be fooled into thinking this is a fast way to make a million. You are going to have to put work in first if you are going to succeed.
Your success will depend on your dedication, willingness to learn new skills and the ability not to give up. If you are prepared to put the time and effort in you are on your way!
How do I start Affiliate Marketing?
1. Find a profitable niche
A Niche market is a group of people interested in something or a group of people looking to solve a problem.
You will need to decide on a niche and then will be promoting to the people with in that niche. It helps if you are interested in that area and is even better if you are passionate about it as you will be spending your time doing something that you love. This enthusiasm will then show in your writing and how you promote to your readers.
This does not have to be the case though. Sometimes making money is your goal and choosing your niche is based on this.
The only absolute criteria I would stick to is that you must believe in it. A good bench mark is would I be able to talk to my mom or family about it? If so, it could be a goer.
Deciding on you niche
As a rule people generally want to be happy, healthy and have no money worries and if you can help them with that who wouldn’t be interested?
For this reason some top niches are;
Health and fitness
Wealth and money
Relationships and dating
Hobbies and interests
So, now you have the top areas but these can be refined down even further.
Let’s say you are interested in Health and fitness.
This is a massive market and will have really high competition from brands such as Weight watchers etc.
As a beginner it will be difficult to compete with these, so the trick is to refine further
You can focus your attention on something like losing weight after pregnancy .
You could then go even further……losing weight after pregnancy for vegetarians.
O. K so you’ve got the hang it, but why?
By refining your niche you will be targeting a specific person and can tailor the information on your site to them. The content is then relevant to them and not generic. They in turn will be more likely to buy.
2. Create a Website or Blog
Creating a website used to be a huge headache. But not so anymore. Things are now much easier and not so labour-intensive. There are plenty of Free options out their when you are just starting.
This lets you to dip your toe in the water and get a feel for it, making sure affiliate marketing is for you before diving headlong in.
Siterubix,Blogger and Wix are just three They make it easy, just choose your theme create a post and publish. In no time you are up and away.
Siterubix uses WordPress and is powered by Wealthy Affiliate. This platform is free to join and in addition to the website you have the bonus of great training, support and tools to help you get to where you want to be.
3. Create your amazing content
Don’t be put off by this. When you start out you may not be an expert and you don’t have to be fantastic at writing. Creating amazing content is about giving your visitors useful, helpful information.
Research is key and is readily available on the internet.
Use the product you are promoting whenever possible.
You could create reviews, give your opinions, top tips, create tutorials, walk throughs, videos and check lists.
By giving quality information you are half-way their. You are already giving massive value and this is key.
Then make sure it’s engaging and interesting so your visitors want to carry on reading. Use your style.
Finally make it evergreen. Your content needs to stay relevant long after you have published it.
Develop and nurture your audience.
Make sure you stay connected.
Keep your content relevant and make sure you keep adding new content so that your visitors will want to come back.
Answer comments and questions promptly.
Be true and honest, you will build trust and your visitors will want to keep coming back for more.
Then before you know it your on your way to becoming an expert in your niche and your fantastic content is the first step to drawing your traffic.
4. Find products, services and Affiliate programs
It is a temptation to go straight into this as soon as your website is live.
This however is a big mistake. It is essential to build the trust first.
Make sure your visitors have an emotional bond with you. Once you have this then you can begin to promote and sell.Finding products and services to promote and sell is easy.Searching google is a good way to start.
By typing your topic followed by affiliate programs google will bring up links to affiliate programs. It’s then up to you to choose your affiliate link and do your research to make sure you believe in that product and the affiliate program is what you are looking for.
Once you have tried the product write up your reviews and provide the links banners etc. Your visitor can then click easily through and make the purchase and there’s your commission!
There are also places like Clickbank. These act as a connection between merchants and you.
This is the way it works:
1.Choose your product
2.Create your link
3.Promote the product
4. Visitor clicks on your link and goes to the merchants site and makes a purchase
5. You get your commission for promoting the product
So there we are the basics are in place. What you need to do now is keep learning. The best way to do this is find out from the people that know
Learn, learn, learn from those that know.
Join online forums where you can talk to people doing the same as you. Find out what’s working for them, ask questions and grow your business.
Sign up to a really good program which will help you learn.
Wealthy Affiliate is an excellent example of this and provides everything you need to help you build and grow your online business.
How much can I earn.
I would love to tell you that I can show you a guaranteed way to make your millions and leave that job that you hate by using affiliate marketing. I’m sorry to disappoint you but I just can’t do it.
How successful you are will depend on how much you want to learn and how much effort you will put into implementing it. The bottom line is it’s up to you.
Start working your business alongside what you are doing now. Then there is nothing to lose. Many out there have been able to build great online businesses allowing them to give up there jobs and earn far more than they thought possible
Pros and Cons.
- Low start up costs
- Easy to get going
- Flexible working from anywhere with an internet connection
- Can be started along your job as an added income
- No products to create store or ship
- Multiple income streams. Once you have mastered your first site you can use those skills to replicate another it in another niche.
- It can take time to build skills and drive traffic.
- It is easy to sign up for affiliate programs so competition can be high.
- Make sure you have a good affiliate program. Some companies have been known not to pay
- Unless you have built an email list you will have no information about the customer. They will belong to the merchant
- No guaranteed earnings
So there you have it the basics on what Affiliate marketing is and how to get started. I hope this has been helpful and would love to hear from you so please feel free to leave a comment or question and I will be sure to get back to you.